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One Mile Together

Social walking app targeting habit building, companionship, and remote community

The Product

One Mile Together transforms a minimal daily goal—walking one mile a day—into a shared experience among friends, family, and a global community.

The product seamlessly blends wellbeing, connection, and consistency within a warm visual identity. The narrative is clear: starting is easy, continuing together is even easier.

My Role

  • Product positioning and core narrative creation
  • Brand identity and emotional tone direction
  • UX/UI architecture for the shared-habit experience
  • Promotional website and Store listing screen layouts
  • Digital bilingual rollout across both major OS platforms

Deliverables

Product Story UX/UI Branding Landing Website Store Assets Visual Direction
Available on Stores · App Store · Google Play
One Mile Together preview

Product Pillars

HABIT
1 daily mile as a low-barrier goal Frictionless onboarding Consistency over intensity Kind, repeatable motivation
CONNECTION
Private groups for close-knit circles Remote remote companionship Shared milestones Emotional and approachable tone
COMMUNITY
Global geo-discovery Routes and photos as social assets Like-minded wellbeing tribes Built for belonging
ROLLOUT
Promotional landing page Full ES / EN support Optimized Store CTAs Cohesive brand narrative

The World at Your Feet

One Mile Together operates as a unified mobile experience layered across three high-value tiers: connection, habit, and community.

Private connection screen in One Mile Together
01

Close to those far away

Private groups to walk together even when miles apart. The app turns daily activity tracking into a genuine act of connection.

Daily habit screen in One Mile Together
02

One mile to start

Lowering the barrier to entry with a highly achievable target. We don't push performance; we prioritize continuity, kind motivation, and sustainability.

Global community screen in One Mile Together
03

Find your global tribe

Beyond private circles, the platform opens a wider social layer connecting users to routes, landscapes, and people who share the same pace.

What Makes It Stand Out

Emotional
Positioning

The product doesn't sell steps or performance metrics: it sells commitment, belonging, and kind persistency. That differentiation makes it memorable.

Value
Hierarchy

From the landing page right into the core mobile loop, content is prioritized around three principles: starting is easy, continuing is human, and belonging is key.

Adaptable &
Clean UI

The brand boasts a clean, modern aesthetic equipped with full Dark Mode support and a customizable vibrant theme palette, distancing itself from aggressive sports branding.

Clear Mobile
Experience

The design leverages simple interactions, concise messaging, and layouts that track progress and habit-building free from cognitive overload.

Promotional
Website

Built as a conversion tool: it encapsulates the product's value proposition, communicates the brand tone, and funnels users straight to both app stores.

Market
Release

The product is currently live on App Store and Google Play, standing out with high-quality store assets, a cohesive brand narrative, and a value proposition easily grasped in seconds.

Business & Technical Challenges

One Mile Together posed not only coding hurdles, but also the need to shift the paradigm of fitness apps to prioritize social retention over pure performance metrics.

Business Challenge

Retention through Social Bonding

The problem: Traditional fitness applications suffer from high churn rates due to entry barriers based on performance and intensity (e.g. running 10 km).

The solution: The metric goal was reduced to a minimum (1 mile), shifting the product's weight to the shared experience. By creating a system of closed groups and real-time social notifications, the user does not walk strictly for sport, but rather walks to interact and send a progress ping to their circle of trust.

Technical Challenge

GPS Accuracy vs Battery Performance

The problem: Tracking walks in the background severely drains battery life, causing users to uninstall the app. Background tracking is also strictly blocked by aggressive OS policies on iOS and Android.

The solution: Advanced integration of device sensors using Flutter (`geolocator` and Activity Recognition API). The polling rate was adjusted conditionally to the user's velocity, massively optimizing GPS reads without losing the path trace mapped over Google Maps.

Resource Optimization

UX Performance & Cloud Savings

The problem: High-resolution photos drain users' mobile data, cause slow loading times on outdoor networks, and exponentially increase cloud storage costs for the business.

The solution: Native on-device compression reduces file sizes by up to 80% before uploading, ensuring near-instant uploads while drastically cutting server costs. This is paired with a local cache system: photos load straight from the phone's memory, bypassing unnecessary network requests and significantly improving UX.

Offline Resilience

GPS Tracking without Internet

The problem: Walking through remote zones or mountain trails often results in cellular network loss, traditionally corrupting tracking progress and frustrating users.

The solution: Offline-first architecture for tracking sessions. The app relies on pure GPS hardware when coverage drops, caching all route data locally. Furthermore, the entire activity card (along with its photo, information, and metrics) is safely stored on the device. Once the network returns, the system silently synchronizes in the background, publishing the activity without data loss and flawlessly recalculating the map route.

Let's Talk

End-to-end product design and development for apps, platforms, and digital rollouts.

appdevoka@gmail.com